anatomyofbrands

Chanakya Group of Hotels | Legacy Meets the Digital Age

Amplifying the Chanakya Legacy on Digital – “Hotel of the year – TripAdvisor People’s Choice 2025”

With grand properties in Patna, Ranchi, and Puri, the Chanakya Group of Hotels had all the makings of a legacy brand—but in the digital world, legacy doesn’t always equal visibility. While newer, flashier chains were flexing deals and social media tricks, Chanakya needed a strategy that stayed true to their classic values and resonated with today’s discerning traveller. That’s where AoB stepped in.

We didn’t just dust off their digital presence—we gave it a glow-up. With a strong, consistent SEO strategy, we got them ranking on page 1 of Google for competitive, high-converting keywords. Instead of feeding traffic to third-party aggregators, we brought it straight to their own website—boosting direct bookings and cutting commissions. Strategic influencer partnerships, authentic guest reviews, personal branding for the owners, and well-curated social content did the rest. The result? Month-on-month growth in traffic, followers, and most importantly—bookings.

The cherry on top? Chanakya Patna and Puri were crowned Hotel of the Year – TripAdvisor People’s Choice 2025. The client saw the magic, signed on for more, and called it one of their smartest business moves. Want results that actually stay booked and busy? Let’s build your digital legacy next.

SERVICES

  • Social Media Marketing
  • Search Engine Optimization
  • Google Ads
  • Meta Ads

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