In the urban jungle of Mumbai, Pinaki Group was offering exactly what the city needed — flexible living and working solutions like co-living spaces, service apartments, and PG accommodations. But aggregators were eating their lunch, and search engines barely knew they existed. Worse yet, users were confusing their service apartments with their PG listings — and always opting for the cheaper option.
Enter Anatomy Of Brands with the classic yin and yang of the digital realm — SEO and Google Ads.
We rolled out a 6-month SEO plan that was anything but basic. The result? Over 12 out of 20 high-intent, non-branded keywords ranked on page one, building credibility for their service apartments and pulling in high-quality organic leads from business travellers, event hosts, and even medical tourists.
On the paid side, we doubled down on Google Search Ads — because with limited budgets, every rupee had to earn its place. We kept things tight, targeted, and high-intent. The results spoke: CTR > 10%, CPA < ₹220, Ad Outranking Share at 75%, and Top of Page Rates of 80%. Verified leads started rolling in for exactly the right properties.
And to top it off, we backed it all with rich, long-form blog content that cemented Pinaki’s subject-matter authority — helping them outrank bigger fish in India’s most competitive market.
From invisible to impossible-to-miss — Pinaki Group is now on the digital map, right where they belong.
