Brief: To build excitement and drive footfall for Hop Fest — Effingut Kolkata’s annual celebration of all things hoppy, fresh, and craft — through strategic media coverage, influencer outreach, and immersive storytelling.
Strategy: We executed a focused PR and influencer campaign designed to position Hop Fest as Kolkata’s ultimate beer celebration.
Key initiatives included:
- Targeted media outreach to secure earned coverage across food, beverage, and lifestyle publications.
- Influencer collaborations with top local content creators to generate engaging, pre-event buzz and behind-the-scenes glimpses.
- Curated storytelling across platforms that celebrated the craft, creativity, and community around the festival.
Outcome
- Secured strong visibility in key regional and national media outlets, amplifying the festival’s reach.
- Influencer content drove meaningful engagement and created anticipation in the days leading up to the event.
Successfully reached over 1.3 Crore+ viewers, reinforcing Effingut’s positioning as a pioneer in India’s craft beer culture and making Hop Fest a much-talked-about city event.
