When GoTravelab approached us, they were ready to ditch the one-size-fits-none approach of big travel players. Their strength? Bespoke tours, offbeat destinations, and a team that actually walks the talk. But in a category dominated by massive budgets and louder noise, they needed a strategy that played to their strengths—not the industry’s playbook.
We told them to skip the spray-and-pray ads and focus on what they do best—storytelling. Our strategy made content the crown jewel—building credibility through platform-specific content across social media, SEO, and even Quora. No money wasted on mass campaigns. Instead, we built a digital presence that actually delivered: high-quality enquiries, engaged travellers, and a tightly-knit community that swears by their curated experiences. Over time, GoTravelab didn’t just survive the category clutter—they owned their niche and became a go-to for authentic travel, winning organic referrals and repeat business.
The client loved that we didn’t chase vanity metrics—we built value where it mattered. If you’re done burning cash on campaigns that don’t click, let’s talk. Your brand story deserves better.
