anatomyofbrands

Case studies

Engaging over 1 crore viewers through earned media and placements.
Effingut: Brewing Buzz for Effingut Kolkata’s Hop Fest
Engaging over 1 crore viewers through earned media and placements.

Brief: To build excitement and drive footfall for Hop Fest — Effingut Kolkata’s annual celebration of all things hoppy, fresh,…

Beating industry leaders and aggregator sites on Google one rank at a time.
Pinaki Group | Taking on Aggregators and Winning Google
Beating industry leaders and aggregator sites on Google one rank at a time.

In the urban jungle of Mumbai, Pinaki Group was offering exactly what the city needed — flexible living and working…

Future forward corporate video making global buyers take notice.
Jutify | Rebranding India’s Jute Giant for a Global Market
Future forward corporate video making global buyers take notice.

Jutify isn't just any jute brand — it’s backed by the largest jute conglomerate in India, with 18,000 workers, four…

Leveraging the power of branding and visuals to create a sustained stir on Social over months.
GoTraveLab | Creating Calm in the Chaos of Travel Aggregators
Leveraging the power of branding and visuals to create a sustained stir on Social over months.

When GoTravelab approached us, they were ready to ditch the one-size-fits-none approach of big travel players. Their strength? Bespoke tours,…

A Digital Ad-film for the ages, attracting millions of eyeballs . A light hearted narration of #BadalnaPadega.
Jivah - Jo Jivah Nahi Woh Badalna Padega
A Digital Ad-film for the ages, attracting millions of eyeballs . A light hearted narration of #BadalnaPadega.

Jivah, a name trusted for fans, LEDs, wires, and capacitors, was ready to plug into the digital world—and needed a…

Amplifying the Chanakya Legacy on Digital – “Hotel of the year – TripAdvisor People’s Choice 2025”
Chanakya Group of Hotels | Legacy Meets the Digital Age
Amplifying the Chanakya Legacy on Digital – “Hotel of the year – TripAdvisor People’s Choice 2025”

With grand properties in Patna, Ranchi, and Puri, the Chanakya Group of Hotels had all the makings of a legacy…

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